LUMIAS BRANDING

• Project Overview

Lumias is a luxury watch brand created for individuals who value timeless design, precision, and refined style. The brand represents exclusivity and high standards appealing to those who appreciate the details that set premium apart from ordinary.

• The Challenge

The brand needed a strong visual identity that could capture both the competitive energy of gaming and the sense of community that brings players together. It had to feel bold, youthful, and scalable — something gamers would be proud to wear, rep, and rally behind.

• What We Did

We designed a bold logo using four mirrored V’s forming a circle symbolizing competition and community. The identity captures energy, unity, and movement, paired with modern typography and a sharp color palette to reflect the spirit of gaming.